Medooo announced RMB1 billion subsidy to tap high-quality authors

Medooo announced RMB1 billion subsidy to tap high-quality authors

On April 16, Medooo, or Midu (米读), an online literature product of interesting Qutoutiao, announced the launch of the Grassroots Heroes program, which will invest no less than 1 billion yuan in funds and traffic resources in the next three years, focusing on tapping and supporting a number of potential high-quality authors, to strengthen the originality and exclusiveness of its content.

It is reported that Medooo spent 1 billion yuan to build the author support plan, including targeted traffic directing, professional operation services and bonus incentives for online authors.

In May 2018, Medooo started the free reading mode.

Yang Ji, Medooo CEO, said that Medooo will give full play to the advantages of the internet platform, empower creators with technology and data, provide them with multi-channel resources support and operational services, build a fairer growth mechanism and sustainable environment, and help authors create works that attract readers.

Disclaimer: This is an article created by Michael Liang for Chinasdg.org. You can find the original article here: https://chinasdg.org/2020/04/17/medooo-announced-rmb1-billion-subsidy-to-tap-high-quality-authors/.

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