Amazon China report: 29% respondents read e-books

Amazon China has released the “National Reading report” for the seventh year in a row.
The report shows that over the past year, 60% of readers have included reading in their annual plans, and 25% of readers believe that reading has become an important part of their daily lives.

Amazon China has released the “National Reading report” for the seventh year in a row.

The report shows that over the past year, 60% of readers have included reading in their annual plans, and 25% of readers believe that reading has become an important part of their daily lives.

In terms of reading volume, nearly 50% of readers have a total annual reading volume of more than 10 books, and readers with an annual reading volume of more than 3 books account for 94%.

In terms of reading time, 46% of readers spend 30 minutes to 1 hour reading every day, and more than 30% of readers spend more than 1 hour a day reading.

The survey shows that in the past year, 46% of readers chose to read both print books and e-books, while 29% of readers used e-books as their main reading medium, accounting for an increase of 6% over the previous year.

More than 70% of readers think that digital reading has helped them improve the total amount of reading, and 40% of them have a significant increase in feedback.

Disclaimer: This is an article created by Michael Liang for Chinasdg.org. You can find the original article here: https://chinasdg.org/2020/04/21/amazon-china-report-29-respondents-read-e-books/.

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