MofCom and Alibaba launch online live shopping event with turnover increased by 288%

On the evening of April 28th, the Ministry of Commerce and Alibaba started online shopping festival in the Taobao live broadcast section.
This online launching ceremony attracted more than 23 million people to watch in Taobao live broadcast room.

On the evening of April 28th, the Ministry of Commerce and Alibaba started online shopping festival in the Taobao live broadcast section.

This online launching ceremony attracted more than 23 million people to watch in Taobao live broadcast room.

It is reported that this is not only the first live broadcast of the Ministry of Commerce, but also the first time that the national ministries or commissions have presented themselves in the live broadcast room.

On the first day of the festival, 100,000 foreign trade factories flooded into the platform, of which over 8,000 were new stores.

C2M customized products have become a highlight this year, and the turnover has increased by 288% year-on-year.

Disclaimer: This is an article created by Michael Liang for Chinasdg.org. You can find the original article here: https://chinasdg.org/2020/05/01/mofcom-and-alibaba-launch-online-live-shopping-event-with-turnover-increased-by-288/.

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