JD Sports turnover soared 655% with outdoor equipment increased 249%

On April 29th, Beijing’s emergency response level was adjusted from first level to second level, which directly stimulated people’s consumption of outdoor activities.
According to consumption data from JD.com, the turnover of sports services on JD.com increased by 655%, the turnover of home appliance services increased by 116%, and the turnover of outdoor equipment increased by 249%.

On April 29th, Beijing’s emergency response level was adjusted from first level to second level, which directly stimulated people’s consumption of outdoor activities.

According to consumption data from JD.com, the turnover of sports services on JD.com increased by 655%, the turnover of home appliance services increased by 116%, and the turnover of outdoor equipment increased by 249%.

In addition, compared with previous years, consumers are more aware of the epidemic prevention when they go out to play.

According to data from JD.com, the search volume for masks and alcohol fertilizer still ranks high on the consumer search list in Beijing.

At the same time, although the news of Beijing’s downgrading to second-level has obviously enhanced people’s travel consumption confidence, there are still some people who choose to continue their previous holiday plans and stay at home to watch big movies.

Data show that the volume of home theater products sales rose by 213% month-on-month, and coffee rose by 188%.

Disclaimer: This is an article created by Michael Liang for Chinasdg.org. You can find the original article here: https://chinasdg.org/2020/05/02/jd-sports-turnover-soared-655-with-outdoor-equipment-increased-249/.

Leave a Reply

Please Login to Comment