Smart store service provider OP Retail closes RMB80m Series B round

Smart store service provider OP Retail has recently raised 80 million yuan in its Series B financing round, led by DT Capital Partners and co-invested by Oriental Fortune Glory Fund Management and SND Ventures Group. The proceeds will mainly be used for product and service upgrades.

Smart store service provider OP Retail has recently raised 80 million yuan in its Series B financing round, led by DT Capital Partners and co-invested by Oriental Fortune Glory Fund Management and SND Ventures Group. The proceeds will mainly be used for product and service upgrades.

Previously, the company had received 15 million yuan in Series A round from GSR Ventures.

Established in 2016,OP Retail provides intelligent management and data analysis services for offline retail scenarios, helping clients improve management efficiency and marketing effectiveness.

Its products include cloud-based services such as store operation management platform based on video analysis, efficient collaboration platform, traffic analysis system, intelligent replenishment system based on image recognition, precision shopping guide and interactive marketing based on facial recognition.

Targeted at offline retail chain scenario, OP Retail has continuously provided services for more than 600 well-known brands and more than 150,000 stores. Its clients include MAXMARA, IKEA, MINISO, HUAWEI, NIKE.etc, which involve different industries.

Disclaimer: This is an article created by Michael Liang for Chinasdg.org. You can find the original article here: https://chinasdg.org/2020/05/11/smart-store-service-provider-op-retail-closes-rmb80m-series-b-round/.

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