Instant food brand Shizuren closes Series A round, raises tens of millions of yuan

Convenient fast food brand Shizuren (Foodies) has recently scored tens of millions of yuan in its Series A financing round, and the investor was Evershine Capital.

Convenient fast food brand Shizuren (Foodies) has recently scored tens of millions of yuan in its Series A financing round, and the investor was Evershine Capital.

Proceeds from this round of financing will mainly be used for brand building, talent recruiment and channel expansion.

Shizuren is a food brand and enterprise with Internet thinking, focusing on the research and development, processing, packaging, retail service of leisure food and the creation of professional brand quality and culture. Once the brand was launched, it quickly covered the whole country and occupied the leisure snack market with its leading advantage.

Zhang Chao, founding partner of Evershine Capital, said: “The convenient fast food market is large and there are structural upgrade opportunities in the industry. Our team is optimistic that new brands that meet the needs of different consumer groups and scenarios can appear in the blank price segment of subdivided categories. Shizuren is just such a brand.”

Disclaimer: This is an article created by Michael Liang for Chinasdg.org. You can find the original article here: https://chinasdg.org/2020/05/12/instant-food-brand-shizuren-closes-series-a-round-raises-tens-of-millions-of-yuan/.

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