Personal care consumer electronics brand DOCO scores tens of millions of yuan in strategic investment

Personal care consumer electronics brand DOCO has recently received about tens of millions of yuan in strategic investment and equity cooperation from Novena Global Lifecare.
DOCO said that it will integrate the resources of both parties and launch professional and intelligent products for the beauty equipment and personal care tools markets in China and the Asia-Pacific region.

Personal care consumer electronics brand DOCO has recently received about tens of millions of yuan in strategic investment and equity cooperation from Novena Global Lifecare.

DOCO said that it will integrate the resources of both parties and launch professional and intelligent products for the beauty equipment and personal care tools markets in China and the Asia-Pacific region.

Earlier, the company had received angel round investment from Baoding Venture Capital.

DOCO was founded in 2018 and has successively launched products such as facial cleansers, beauty equipment, and beauty mirrors. Its first product “smart sonic facial cleanser” was launched last year by Xiaomi Crowdfunding, with a total sales of nearly 3 million yuan.

Xiao Zongwei, founder of DOCO, believes that there are two trends in the field of beauty equipment and personal care tools: one is specialization; the other is miniaturization with a focus on cost performance.

Novena Global Lifecare has a number of businesses including medical beauty and medical care, R&D and production of beauty and skin care products, R&D and production of optoelectronic equipment, and software systems and more. The NOVU brand of Novena Global Lifecareprovides skin medical beauty services; it is one of the largest medical beauty chains in Southeast Asia.

Disclaimer: This is an article created by Michael Liang for Chinasdg.org. You can find the original article here: https://chinasdg.org/2020/05/14/personal-care-consumer-electronics-brand-doco-scores-tens-of-millions-of-yuan-in-strategic-investment/.

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