Half of consumers in JD Beauty Week of Domestic Brands post-80s generation

According to reports, in the past JD Beauty Week of Domestic Brands, the sales volume of the domestic makeup brands showed a growth far exceeding expectations.

According to reports, in the past JD Beauty Week of Domestic Brands, the sales volume of the domestic makeup brands showed a growth far exceeding expectations.

Pechoin, CHANDO, Perfect Diary, PROYA, and HFP (HomeFacial Pro) became the top five domestic brands in makeup sales and turnover, among which Pechoin, Kans, HFP and other national makeup brands nearly doubled year-on-year.

The trend of younger consumer groups buying national makeup has become more and more obvious, nearly half of them are after-85 generation.

In addition, as summer is approaching, consumer demand for sunscreen products is also increasing.

Data show that on May 8-10, sun protection products increased by 55% year-on-year.

Among them, Gaozi COGI multi-effect protection whitening sunscreen spray, magnolia oil zero gravity white umbrella essence isolation sunscreen are very popular with consumers.

Disclaimer: This is an article created by Michael Liang for Chinasdg.org. You can find the original article here: https://chinasdg.org/2020/05/16/half-of-consumers-in-jd-beauty-week-of-domestic-brands-post-80s-generation/.

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