Keep closes USD80m Series E round, becomes first unicorn fitness tech company

Fitness technology company Keep announced today that it had completed a 80 million US dollar Series E round of financing earlier this year. This round was led by Jeneration Capital, with participation from GGV Capital, Tencent, Morningside Venture Capital, BAI and other existing investors. At this point, Keep became the first unicorn enterprise in the field of fitness technology.

Fitness technology company Keep announced today that it had completed a 80 million US dollar Series E round of financing earlier this year. This round was led by Jeneration Capital, with participation from GGV Capital, Tencent, Morningside Venture Capital, BAI and other existing investors. At this point, Keep became the first unicorn enterprise in the field of fitness technology.

Founded in 2014, Keep has generated over 200 million users to date. The company operates businesses covering online sports App, sports consumer goods and offline sports space Keepland, providing users with one-stop, convenient sports services and solutions.

In the past five years, Keep has changed from a mobile app providing free online fitness programs to a comprehensive sports experience brand involving more sports consumer goods and services in various scenarios.

Based on continuous expansion and exploration of business layout, Keep takes the advantages of content and data to connect scenarios, products, and user needs, and builds a closed-loop sports ecosystem with focus on content and driven by technology interconnection.

Keep claimed that after completing Series E round of financing, it will provide users with more complete sports solutions, and continue to strengthen their advantages in content and products, to bring better quality sports experience.

Disclaimer: This is an article created by Michael Liang for Chinasdg.org. You can find the original article here: https://chinasdg.org/2020/05/24/keep-closes-usd80m-series-e-round-becomes-first-unicorn-fitness-tech-company/.

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