Harvest Capital invests in Hunan Wenheyou Group

Harvest Capital announced that its subsidiary fund has invested exclusively nearly 100 million yuan in Hunan Wenheyou Group.

Harvest Capital announced that its subsidiary fund has invested exclusively nearly 100 million yuan in Hunan Wenheyou Group.

Hunan Wenheyou Group, hailed as the Disney of the local F&B industry, is committed to the exploration and promotion of local food culture combined with trendy culture, to create a unique experience scene, and to form a “food + culture” model.

Wenheyou Group operates various brands including fried snack, sausage, stinky tofu, MĀMĀCHÁ and Xiangchun Restaurant etc. Among them, the “Super Wenheyou” in Hisense Plaza, Changsha, with an area of nearly 20,000 square meters, recalls the scenes that had disappeared in the 1980s, and integrates many local snacks and cultural services, making it a destination for cultural tourism in Changsha and even Hunan.

Currently, Wenheyou brands are entering first-tier cities such as Shenzhen and Guangzhou, becoming a name card for the combination of city life and local culture, as gathering places for young people for night-time spendings.

Disclaimer: This is an article created by Michael Liang for Chinasdg.org. You can find the original article here: https://chinasdg.org/2020/06/06/harvest-capital-invests-in-hunan-wenheyou-group/.

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