China live broadcast e-commerce industry to reach one trillion yuan this year

Data released by the Ministry of Commerce shows that there were more than 4 million e-commerce live broadcasts in the first quarter.

Data released by the Ministry of Commerce shows that there were more than 4 million e-commerce live broadcasts in the first quarter.

According to the China Internet Network Information Center (CNNIC), as of the first quarter of 2020, the number of online live broadcast users in China reached 560 million, accounting for 62.0% of the total netizens.

Since February this year, the A-share index on KOLs and live broadcasts has risen by more than 20%, far exceeding the rise of the SSE Composite Index.

The report said that the scale of the live broadcast industry is expected to be nearly one trillion yuan this year.

Disclaimer: This is an article created by Michael Liang for Chinasdg.org. You can find the original article here: https://chinasdg.org/2020/06/18/china-live-broadcast-e-commerce-industry-to-reach-one-trillion-yuan-this-year/.

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