Haoyunma closes RMB30m Series A financing round

Pregnancy and health management tool Haoyunma has recently completed nearly 30 million yuan in a Series A financing round, led by Guiyang Venture Capital and Tibet Lemeris Venture Capital.

Pregnancy and health management tool Haoyunma has recently completed nearly 30 million yuan in a Series A financing round, led by Guiyang Venture Capital and Tibet Lemeris Venture Capital.

Proceeds from this round of financing will be mainly used for two aspects: one is to expand the scale of community users and effect advertising and the scale of community e-commerce revenue; the second is to expand offline customer acquisition channels such as hospitals, confinement centers, and maternal and child-related service institutions.

The positioning of Haoyunma is a health management tool for pregnancy, which covers the three major links of pregnancy preparation, pregnancy, and childcare, and provides women with a full-circle solution for pregnancy.

At present, there are about 12.3 million registered APP users, about 2.7 million daily active users, and about 4.9 million monthly active users, and the average daily stay of users is 33 minutes.

This year, the team of Haoyunma plans to continue in the direction of community e-commerce and explore more revenue models, with the goal of doubling the operating income and profits. In addition, the company will continue to improve the user experience and increase the stickiness and activity of users three to six years after delivery.

The platform will also launch short video and live streaming functions in the second half of this year.

Disclaimer: This is an article created by Michael Liang for Chinasdg.org. You can find the original article here: https://chinasdg.org/2020/06/20/haoyunma-closes-rmb30m-series-a-financing-round/.

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