China releases first code of conduct on live broadcast e-commerce

On June 24, the China Advertising Association released the Code of Conduct for Online Live Marketing, which is first of its kind in China and comprehensively defines and regulates various roles and behaviors in live broadcast e-commerce.

On June 24, the China Advertising Association released the Code of Conduct for Online Live Marketing, which is first of its kind in China and comprehensively defines and regulates various roles and behaviors in live broadcast e-commerce.

It is reported that the Code of Conduct will be implemented from July 1.

The Code stipulates the rights, obligations and responsibilities of businesses, anchors, platforms and other participants in live broadcast e-commerce activities.

At the same time, the Code also responds to some problems in the current development of live broadcast e-commerce, guides various platforms to strengthen the construction of business systems and rules, and helps create a good live broadcast e-commerce consumer environment.

Disclaimer: This is an article created by Michael Liang for Chinasdg.org. You can find the original article here: https://chinasdg.org/2020/06/24/china-releases-first-code-of-conduct-on-live-broadcast-e-commerce/.

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