Meituan sets up a new division for community group shopping for rural areas

On July 7, Meituan made an organizational adjustment announcement, stating that the company planned to establish a new division for community group shopping business.

On July 7, Meituan made an organizational adjustment announcement, stating that the company planned to establish a new division for community group shopping business.

The new division is called Selective Shopping Division, which will be under the management of Mr. Chen Liang, Meituan’s deputy president and a member of the S-team. Meanwhile, the original “Xiaoxiang” Division has been renamed the Grocery Shopping.

The new division is about to launch the Meituan Selective Shopping for community group shopping, targeting the market of rural areas and small towns, which will adopt the “pre-order + self-purchase” mode.

The user who orders online can go to the nearby store to receive the goods the next day. Meituan has chosen Jinan as the first city to start this business. The local recruitment for the managers has commenced.

Meituan Selective Shopping will empower the community convenience stores and select more economical vegetables, fruits, meat and poultry eggs, dairy products, alcoholic beverages, home kitchen and bathroom as well as other types of commodities for the users.

Disclaimer: This is an article created by Michael Liang for Chinasdg.org. You can find the original article here: https://chinasdg.org/2020/07/10/meituan-sets-up-a-new-division-for-community-group-shopping-for-rural-areas/.

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