Taobao: courses for quality-education account for 60% of the total

According to a report released by Taobao, in 2020, Taobao users spend more on extracurricular lessons before the summer vacation, up by 50% compared to last year.

According to a report released by Taobao, in 2020, its users spend more on extracurricular courses before the summer vacation, up by 50% compared to last year.

The number of relevant orders increases by approximately 70%, and the average cost for one lesson is 135 yuan.

Among the orders for extracurricular lessons for primary and secondary students, the most popular ones are those for personal all-round development instead of for a higher score in school examination, which account for 60% of the total.

Educational brands like Xiaoyinxing Art Troupe, VIP Training Partner, Hi Xiaowo Chess, Codemao Programming, and Hualala Arts stand out and come to the top of the ranking.

According to Li Tianchi, the founder and CEO of Codemao Programming, the marketing strategy in a competitive market for the online education has upgraded from blind bombing to precise targeting. The competition is extremely intense for the extracurricular education institutes.

The functions launched by Taobao which can recommend lessons based on the customer data and display the real purchasing scenarios to the customers, benefit the sales of lessons online. E-commerce channel have proved to be effective and profitable for the extracurricular education market.

Disclaimer: This is an article created by Michael Liang for Chinasdg.org. You can find the original article here: https://chinasdg.org/2020/08/06/taobao-courses-for-quality-education-account-for-60-of-the-total/.

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